How Professional Web Design Could End Up Saving You Money
Creating a Website
Building an online presence starts with having a website for small businesses. For entrepreneurs, this commonly leads to a question: should they code the site themselves or hire a professional web designer? Although taking the DIY approach may seem like a much cheaper option, it is important to compare those immediate savings with everything you stand to gain over time from working with professional site management. And… what if we told you that investing in professional web design can help your business save money and increase ROI?
The True Cost of a DIY Site
- Time Investment:While services like Wix, Squarespace, and WordPress are DIY website builders that let you throw together a site pretty fast, they still require time to make it look good and function properly. You might be better off running your business and making sales, rather than spending hours learning how to use these platforms, creating the site itself, and dealing with any technical issues along the way.
- Options for Customization and Features are Restricted:An often underwhelming option is that DIY templates are neither very customizable nor personalized enough for your business brand. E-commerce capabilities, SEO sync, and custom integrations are just some of the advanced features that non-tech users would have had to pay extra for.
- Performance Issues:The primary downside of using DIY websites is that they lack the professional aesthetic needed to increase conversions. Slow load times, lack of mobile responsiveness, and a bad user experience are all pitfalls that can cause your bounce rates to go through the roof. These issues can cause your website to be less effective in search engines, which may impact the cost and effectiveness of a permanent solution for website process speed.
Benefits of Professional Web Design
- Expertise and Experience:A skilled web designer has years of experience and a vast knowledge that contributes to the process. Not only are they well-versed in current design trends and practices, but they are also up to date with how your site functions on all devices and browsers.
- Customization and Branding:Your web designer will be, in other words, your right hand to better understand the brand, target audience, and business objectives. They will design a custom site that reflects your personality and speaks to your audience—something you will not achieve with DIY templates.
- Integration: SEO and Digital Marketing:A professional web designer knows the best practices for digital marketing and how to implement the correct SEO for your site to rank higher in Google results. They can also utilize digital marketing techniques like social media, email marketing, and analytics to enhance traffic and conversions, assisting you in better ROI for your website.
- Continued Support and Maintenance:Ongoing support and maintenance are part of a professionally designed website. This involves maintaining your investment with new security updates and improved performance, as well as design changes to ensure it doesn’t look outdated. With a dedicated technical team in place to handle site-related issues, you can run your business without sleepless nights due to downtime or sudden meltdowns.
The True Cost of Web Design
- Initial Investment:Hiring a professional web designer is a lump-sum investment usually ranging from $2,000 to $10,000 (based on your project size). This price covers custom design, development, and basic SEO setup.
- Long-Term Savings:Professionally designed websites tend to last, offering flexibility for future changes. Durability also spares you from having to redesign frequently, saving you money over the years. Not to mention, professionally designed websites often perform significantly better, which means higher conversion rates and more revenue, resulting in greater ROI from your site.
- Increased Revenue:A professionally designed website creates an aesthetically pleasing site that draws more visitors and allows you to command a greater market share. Professional design, better user experience, and a seamless interface result in higher search volume that directly impacts sales figures.
Conclusion
While DIY websites may seem like a more cost-effective solution, the truth is that web design by professionals pays better dividends. It is a little more expensive upfront but saves you hours of time in the long run and improves performance (i.e., revenue), making it an investment worth making. Having a professional web designer will make it possible for your brand to stand out among competitors online and achieve much-needed growth.
Want to take your online presence and success to new heights? Get in touch with us to learn how our professional web design services can benefit you.